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Semrush vs Ahrefs
A fact table for Semrush and Ahrefs (both in SEO & AI Search Visibility). Semrush is listed as Paid; Ahrefs is listed as Freemium.
| Semrush | Ahrefs | |
|---|---|---|
| Category | SEO & AI Search Visibility | SEO & AI Search Visibility |
| What it does | Platform to grow and measure brand visibility across AI search, SEO, PPC and social. | SEO toolset for backlink analysis, keyword research and site audits, with AI features. |
| Pricing model | Paid Paid (may include a trial) | Freemium Free tier plus paid plans |
| Pricing source | Source: https://www.semrush.com/pricing | Source: https://ahrefs.com/pricing |
| Official site | https://www.semrush.com/ | https://ahrefs.com/ |
| Link checked | 2026-10-31 | 2026-10-31 |
About this page. It only shows facts we can point to: category, official site and the pricing model shown on the vendor's pricing page when we could confirm it. It does not score features or pick a winner, since the better fit depends on what you need. Plans change often, so verify on each vendor's site.